The ease with which we create online means things are built or published because we can, with little thought for if we should.
With pressure from clients or the powers that be, sometimes it’s easier to just create than debate.
The amount of rubbish business blogs, Google+ accounts, applications, and even website content stand testament to those of us who at one time or another surrendered to outputs over outcomes.
My goal is to take an analogue approach to digital planning in 2012.
I plan on asking myself how a particular platform, advertisement, and piece of content will add value in the real world?
Like the newspaper clipping my best mate cut out and mailed to me because he thought it would be of value to me, everything we create should be of value to our audience, in their day to day lives.
When I look back on the year that was, I sincerely hope I can say to myself that everything I was responsible for creating online (at work and at home) adds value offline.
Let’s create. Value.
*This is a thought that’s been marinating for a while now, but flagrantly lifted from a post called 2011: What We Learned on Big Spaceship’s blog. This is hands down the best corporate blog I’ve come across, so do yourself a favour and check it out.
